The EU’s new Packaging and Packaging Waste Regulation (PPWR) is reshaping how cosmetic brands
design, certify, label, and document their packaging.
The regulation entered into force in February 2025, with mandatory application from 12 August 2026, and introduces strict recyclability, recycled‑content, reuse, and digital‑labelling requirements that directly affect cosmetic packaging.
Read more about how it affect the cosmetic industry and how you can prepare
PPWR Compliance Priorities for Cosmetic Brands - What we suggest that you should do now: 1. Achieve Grade‑A Recyclability Cosmetic packaging is often multi‑material (glass + metal + plastic), which PPWR penalizes. Recommended actions: -Switch to mono‑material lids (PP or PE). -Use detachable pumps (twist‑lock or magnetic). -Remove metallization and foil stamping. -Use water‑soluble adhesives for labels. 2. Secure Certified Recycled Content Contact‑sensitive plastics must meet 30% PCR by 2030. Mass‑balance accounting may be required for advanced recycling. 3. Implement Reuse & Refill Systems Particularly relevant for premium skincare and e‑commerce. 4. Prepare Digital Product Passports (DPP). QR codes must show recyclability, disposal instructions, and material composition. Replaces vague sustainability claims. 5. Build a Complete Technical File By August 2026, every SKU must include: -Material composition -Recyclability assessment -Recycled‑content verification -Supplier declarations -EPR registration details *Disclaimer The content of this website is purely for informational purposes and does not replace legal advice .
