PPWR

Consumers view brand owners and packaging producers as the most responsible for driving sustainability in packaging*.  We understand the evolving landscape and the growing importance of regulations like the PPWR, which shape industry decisions.

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Short about PPWR core principles

• Packaging must use the minimum amount of material needed for functionality.

• Packaging must be detectable in sorting systems.

• Decoration must not hinder recycling or material separation.

• Packaging must be recyclable in existing EU systems.

• Packaging must be easy to disassemble without tools.

• Finishes must not introduce non‑recyclable layers.

• Refill systems must reduce waste and remain recyclable (encouraged).

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Through our specialized selections, customers can easily navigate products that are Made in Europe and those incorporating verified PCR materials, supporting informed purchasing decisions and aligning with the highest standards of traceability and sustainability.

Read more in the fact sheet

* Source: McKinsey&Company