PPWR

Extended Producer Responsibility (EPR) - What You Must Do as the Brand / Importer. Under EU law, the company placing packaging on the EU market is responsible for EPR. If you import packaging, sell packaged goods, or sell into the EU from outside the EU, you are the “producer” under EPR, even if you did not manufacture the packaging. Norse Packaging supplies compliant packaging — but you, as the brand or importer, must fulfill EPR obligations. 1. Register for EPR in Each EU Country Where You Sell You must register in the national EPR register of every Member State where your products are placed on the market. This applies to: - EU brands - Importers - Non‑EU brands selling into the EU - E‑commerce sellers Without registration, your products cannot legally be sold. 2. Report Your Packaging Data Annually You must submit detailed data for every packaging type you place on the market, including: - Material type - Weight per component - Recyclability - Recycled content - Annual volumes per Member State PPWR increases the level of detail required — reporting becomes SKU‑level. 3. Pay Eco‑Modulated EPR Fees Your fees depend on the environmental performance of your packaging: - Highly recyclable materials → lower fees - Difficult‑to‑recycle materials → higher fees This makes packaging design a cost driver. 4. Maintain Documentation for Authorities You must keep documentation proving: - Material composition - Recyclability - Recycled content - Supplier declarations - Alignment with your EU Declaration of Conformity (required under PPWR) Authorities can request this at any time. 5. Ensure Packaging Is Compliant Before Placing It on the Market From 12 August 2026, you must ensure that every SKU meets: - Verified recyclability - Digital labelling requirements - PFAS and heavy‑metal limits - Correct documentation and declarations If you import packaging, you are legally responsible for verifying compliance, not the supplier. 6. Consequences of Non‑Compliance From August 2026, failing to meet EPR obligations can result in: - Product bans - Customs blocks - Marketplace delisting - Fines - Inability to sell in key EU markets What Norse Packaging Does (and Does Not) Cover We provide: - Verified material data - Recyclability information - Supplier declarations - Packaging designed for EU compliance You must handle: - EPR registration - EPR reporting - EPR fee payments - Maintaining your own compliance documentation *Disclaimer The content of this website is purely for informational purposes and does not replace legal advice .